Recently (OK, probably not so recently, more like 8+ months ago), I have taken to using bing.com for my Internet searching. What? You have? Really? Why? When Google is still so much fun to say?! Yes, I have been binging it. A phrase I find way more fun to say than "google it." And I've been recruiting members for my team. So far, the only willing participant is a colleague -- she knows. She knows the great benefits derived from binging it.
Why Bing? I started using Bing as a comparison to Google. I was finding search results for my firm on Google were seemingly, unrealistically way too far down the page, or, worse yet, on page two or even three! We were following all of the so-called well-known facts regarding SEO, so why such poor results? Enter Bing. When I started comparing, I noticed that our results on Bing were much more prominent. Even #1 or #2 on the first page prominent. Sold! I didn't even care why. I didn't even WANT to know why. To be able to go back to my lawyers and say well, on Bing, our results are most excellent, was satisfaction enough.
As a result of being sold, I now use Bing for all my searches. Whether I am trying to find something to do with my kids on the weekend or trying to find various legal blogs, I bing it!
The problem? Why, then, if Bing's results are so much better, is there a problem? Yep, you guessed it. Google is still more attractive as a search engine. And now I have to ask the why question? Why? When I compare the two, Bing is totally way better. And when I compare the presentation/design of the search result pages, Google, to me now, is so cluttered and uninviting. Whereas Bing, well Bing's search result pages look clean and lovely. But how can just two women change perceptions?
Luckily, Bing (in the form of Microsoft) is dropping a lot of money to help us out! They have launched a rather elaborate bingiton.com! campaign. Go on, go ahead. Click on the link. Test it out. I'll wait...
Well, what do you think? Try a few more test searches. Compare the results and the result presentation to Google. And tell us what you think over on our Facebook page. Will you be binging it from now on?
